brand experience = brand
And it is our strong belief that a brand is the sum total of all of the interactions a customer has with a brand both consciously and subconsciously. This model is built around the philosophy that all aspects of a company should be governed by a singular Brand Idea from marketing communications, to products and services, to culture and operations.
Traditionally, a Brand Idea is brought to life through Marketing Communications alone. But customers interact with your brand outside of marketing communications. And they don’t see different departments. They don’t know your silos. They simply want a consistent and compelling experience.
And when they get it, they will understand your value proposition. And your business will respond.