to a new dimension.
In business for more than 100 years, Hu-Friedy was entrenched as a manufacturer of high quality dental instruments. Not too bad, except that their industry leading dental communities and services were standing in the shadow of the products. A new positioning and an overhauled brand identity have dentists seeing Hu-Friedy’s fullest offerings. And a 2011 Rebrand award confirms we’re doing it in a breakthrough manner.