water is the spirit of vodka.
Most people don’t know that vodka is 60% water—so you can imagine the quality and origin of the water makes all the difference. For Leaf, it was all about Rocky Mountain mineral and Alaskan glacial water. We created integrated experiences for savvy drinkers, creative bartenders, and world-class restaurateurs. From there, we built it all—every aspect of marketing and promotion. Now, we know it to be true: there really is something about the water.