Brand Naming

The Art of Brand Naming

Naming is one of the most important elements of any brand. While always an engaging and collaborative process, it can become challenging, if not frustrating, when trying to secure a trademark or a URL. As a brand strategy agency, we’ve developed hundreds of names for companies, and our success in this discipline is rooted in a thorough process that minimizes subjectivity and successfully delivers names that are always original, strategic, and memorable.

At Starfish, our process always starts with the brand strategy. This is the filter through which we assess a name’s meaning, relevance, and alliteration. Without these guardrails, the process can fall into subjective assessment.

We then create a range of naming territories that fit the criteria and never present a name you can’t own. When we ideate, we keep a sharp eye on the name, etymology, its origin and meaning. Our process also includes domestic and global domain and name trademark searches.  

If you’re curious about our name, Starfish, there’s a good and relevant story behind it that we’d be happy to share with you.

Contact Starfish today if you’re interested in our brand naming services.