Defining the Brand Experience

What Is Brand Experience?

At Starfish, we define brand experience as the aggregate of customer interactions with a brand. Hence, our belief “the brand experience is the brand.”  

Founded on this very premise over 20 years ago, we help companies understand, define, and activate what makes them unique. Our proven and unparalleled process includes auditing, analyzing, aligning, and implementing all of a brand’s proprietary dimensions. With an objective to create more intuitive, meaningful, and productive customer engagement, every brand we’ve worked with has seen a positive and powerful impact of our expertise.

Although every brand is different, they all share a common brand experience dimension, feeling. This is best described as the emotions that are evoked when a customer interacts with a brand. Whether seeing an ad, visiting your website, communicating with customer support, or interacting with the product or service, all touchpoints and their components should be consistent.

Interested in our brand experience services? Contact Starfish today. you are interested in Starfish’s brand experience services, please contact us today!