Hologic

Activation, Branding

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    SERVICES

  • Integrated branding
  • Identity
  • Messaging
  • Campaign
  • Advertising
  • Web development
  • Social development
  • Activations

This is Change
for Sure.
This is Health
for Sure.
This is the Science
of Sure.

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The Issue

Hologic, a global medical device company and a champion of women’s health, uncovered the greatest unknown data point. Namely, the health and wellness of 49.8% of the planet were unaccounted for. Working with Gallup, Hologic created the first-ever Global Women’s Health Index with insights and data that would account for 3.9 billion women. Yet, it had no idea how to brand this world-changing index and share it with the world.

The Inspiration

Women’s health impacts world health. (use fact - scale of nearly ½ the planet).

The Insight

A world without a global understanding of half the planet's health impacts everyone.

The Idea

This is Change for Sure. This is Health for Sure. This is the Science of Sure.

A poster with statistics on women's cancer, featuring a large, partially pixelated portrait of a woman Global Women's Health Index sidewalk advertisement

CONTACT

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